http://www.chinadaily.com.cn –
A little insight into the rather topical and useful Chinese slang term: chaozuo, or fried work. As the article states, 'chao' is used in a number of common slang terms, but chaozuo in particular has an ever-increasing meaning in how it relates to Chinese media.
"Chao is now often combined with zuo (work). So chaozuo (fry work), or cooking or creating a buzz is now being practised by some who are becoming experts in the field.
They do whatever it takes to ensure that chaozuo can be applied extensively.
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